But just as the gig economy mode of work brought about negative consequences, strong parallels are emerging between the gig economy and creator economy, rooted in the commoditization of work and erosion of worker leverage. For online creators today, a handful of large social media platforms serve as gatekeepers for finding and connecting with audiences. While these platforms provide valuable services to creators, including the tools for content creation, hosting, and discovery, there is an immense power imbalance between platforms and creators, who are reliant on platforms for distribution.

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