Rewild your attention” — that’s a wonderful way of putting it! (Or as CJ Eller titled his blog post, from which I got my title here: “Rewilding Your Attention”.) Instead of crowding your attention with what’s already going viral on the intertubes, focus on the weird stuff. Hunt down the idiosyncratic posts and videos that people are publishing, oftentimes to tiny and niche audiences. It’s decidedly unviral culture — but it’s more likely to plant in your mind the seed of a rare, new idea.
Josh Beckman