Ephemeral tools are about the conversation. Slack is one. Zoom is another. Google Docs, weirdly, is another, even though it’s all about files. There’s no shared “front page” to Google Drive and no Schelling Points for team members to gather around, so all documents are temporary working documents (and doing otherwise is pushing water uphill).

The map room is a physical room-size wiki for collaboration from the 1950s
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