The unit of blogging isn’t pageviews, it’s conversations. Don’t worry about how many people will see it - sure you might post it in your feeds (why not) but the REAL MAGIC of the riff is deliberately sending it to people.

This idea is deeply internalized in riffs - so much that I typically write a riff with one specific person in mind. Just like Steinbeck's advice to write for a single audience.

Writing, Riffs & Relationships
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