What we are trying to do influences what becomes salient to us. If you are looking for a friend in a crowd, faces become salient to you, faces that would have otherwise passed you by. If you are making videos, you will notice patterns in the videos you watch. If you’re not, you can watch a thousand videos and have them pass through your head cleanly, without leaving a mark. Your memory will have little use for the information, and so discards it. You can’t just feed your brain information if you want to learn effectively; you also need a serious project.

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